People face a range of barriers and challenges in identifying mis and dis information online, according to a new report by Verian, commissioned by Ofcom.
Building on previous research and evidence in this area, the study – which reports findings from in-depth interviews, expert roundtables and co-creative workshops – explores the approaches, messages, and trusted voices that might resonate with different groups when encountering mis and disinformation.
In summary, the found that:
- participants’ perceptions of susceptibility to mis and disinformation were projected onto other generations; younger people were more likely to consider older generations more susceptible, and vice versa;
- identification challenges included: overwhelming volumes of information online; mistrust of AI; data and statistics appearing out of context; cultural and language barriers; and a lack of skills and awareness;
- some participants suggested that it can be difficult and take time to move away from a ‘ Barriers included fears of becoming isolated from online discussion communities; concerns about loss of identity; and difficulties sourcing alternative evidence;
- participants felt that conversations about mis and disinformation should be non-confrontational and judgement free;
- participants considered that helping people to navigate mis and disinformation requires a multi-channel approach – for example person to person, community spaces, social media, TV, radio, and billboard campaigns. Participants also suggested that messaging could focus on the resources available to support critical evaluation of information and the benefits of engaging with a wide range of sources and viewpoints.